Six 35mm film color prints, 4×6 in each, 2019






By SJ Avery
I thought this exercise would be a break from obsessing about the Gowanus rezoning – it wasn’t. I find it hard to walk through Gowanus without checking the proposed rezoning plan maps and mentally saying good-by to so many buildings and streetscapes.
The here and now: Looking north on 3rd Avenue from Sackett to Degraw. (Hard to beat Google maps for panoramic views.) Not a particularly “pretty” street – there’s a big lot for car sales and an auto repair shop on the west side and a large construction business that takes up the whole block on the east side.

On the other hand, the south-facing view from Degraw hits you right away with “commercial.” I like the bright colors of both buildings and signs on the west side of this block.




The east side of the street is a whole different story. A monolithic building, in an almost colonial brick style, hogs the block and is home to A. William Construction, “Celebrating 30 Years of Service”. The architecture vaguely reminds me of a two story funeral home, but it looks solid and sturdy (probably good for business).

The block begins at Sackett with a garage type structure with “KEISAL” mysteriously embossed on the first garage-like building, but there’s no hint of what that refers to. There is a courtyard type space where some heavy equipment is stored and then the faux colonial building.
So, what makes this block interesting? — well, it’s all going to change – in fact, disappear as we know it – with the proposed Gowanus rezoning.
Trying to be lyrical about this block sticks in my throat. I know what’s up. Love the idea of more affordable housing, but affordable for who? Hate the idea of more crap (literally) in the Canal and watching this funky ugly duckling turning into a fit-for-Dubai swan. Visions of developers looking like Monopoly bankers swim in my brain.
The future:
City Planning has marked most of this block (highlighted) as a projected development site in their rezoning plan – which means that they see a likelihood of a someone buying the property and putting a new building on it within a 15-year period. On this block, that which isn’t “projected” is “potential,” or less likely to be developed, but still possible.

And what will this new block look like? According to the proposed zoning map, the block (highlighted) will be at M1-4 R7X (in zoning speak) which means they would have a maximum height of 145 feet, which translates into about 13 stories. Uses could be residential with ground floor commercial, community facility, or commercial/manufacturing. It will all be up to “THE MARKET.” (She sighs deeply and thinks of Monopoly bankers.)


The Gowanus Connection
By Pamela Popeson
Julio Cortázar’s The Southern Thruway can be found in the short story collection All Fires the Fire and Other Stories.
Post-Carroll Street, when you are Brooklyn-bound
On what my father called the IND,
The F emerges from beneath the ground,
And fills with light (by day) and you can see.
And what you see, if you look to the left:
Scratchiti; the reflection of your face;
A moonscape, blocks wide, edifice-bereft,
Within the tracks’ Erector Set embrace.
Perusal at Hoyt’s terminus reveals
Cement mixers, rotating, marked FB,
A Sheeler painting, all blue sky and steel:
Ferrara Brothers’ concrete factory —
The swan song of Kings County’s smokestack past,
As out of reach as Whole Foods’ lot is vast.
When I first started this blog, I had no idea that the tagline I created, “blink and you’ll miss it,” would be so apropos.
Things have been changing so fast in the neighborhood. And in life; it’s hard to keep up.
I thought I’d share some recent pics from the neighborhood. And please do get in touch if you are interested in contributing to the Mapping Gowanus project here. Get your block assignment before it’s a glass condo.
OK, that’s it for today.