Author Archives: Marin Gazzaniga

The Economics of Binge Watching

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I have watched the entirety of ABC’s Scandal in the past two weeks. That’s 39 episodes.

The first two seasons, or 29 episodes, were on Netflix streaming. That’s how I got hooked. Every time an episode ended with a surprising twist, I hit “play” on the next episode like a rat in a cage. It was a no-brainer and free – unless you count my Netflix subscription and cable bill.

But then I had to figure out how to watch the first half of Season 3 before it starts up again on ABC in February.  Hulu and ABC.com weren’t showing the first five episodes and on ABC On Demand, there was no first episode and I had to wait a week for the next two to become available. (I have Time Warner Cable,  some of these limitations seem to have to do with their licensing deal with ABC.) I could buy individual episodes for $2.99 on iTunes or Amazon streaming, or the whole 10 episode partial season for $39.99.

I was sweating. I took a breather and thought it about it for a couple of days, thinking I could outsmart the On-Demand schedule and eventually catch everything. I also could have skipped a few episodes. But given the crazy pace at which the plot twists and turns, I decided that wasn’t an option. After shaking my fist at the dealers – I mean dealmakers – who made sure once I had my taste I had to pay premium, I eventually succumbed and purchased a few of the episodes on iTunes until I was caught up to the On-Demand offerings and banged through the rest.

Is the business model as predatory as it felt? It’s not that I think the people making TV shouldn’t profit – I am a SAG and WGA member. It was the feeling that I was being manipulated, my weakness exploited. If everyone who gets hooked in the tween-season of a show ends up buying just a handful of episodes at $2.99 a pop, that can add up to a lot of revenue. But that assumes that I am not an outlier in my TV consumption habits. I am old enough to not expect everything to be free; young enough to know how to stream and own a wired TV; and have worked in television and digital so I know how to figure out my viewing options and am not averse to watching on my computer. According to iTunes top TV downloads list, the five episodes I was wrestling over are #5-9 on their chart. So maybe I’m the norm.

But I am curious how many downloads that is. Ten? Ten thousand? A million? And whose pockets is my Olivia Pope habit lining? I hope it’s Shonda Rhimes and the writers and actors.

I intended to write a post about Team Olivia vs. Team Mellie. And why I want Olivia to hook up with Jake. And why I think Fitz and Mellie have more heat than Fitz and Olivia. Maybe it was all those lessons from the Gladiators that made me follow the money instead.

Has Everything Been Said?

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I get a million dollar idea every day. But then I search for the domain name at godaddy, and it’s been taken. Pitching story ideas – be they fact or fiction – the response is often, “we already did that.”  There’s a reason the joke: “it’s Downton Abbey meets Orange is the New Black” isn’t really a joke.  And I’m already wondering how I’m going to keep this blog freshly fed.

Putting aside debates about whether there are only 7 stories in the world,  it still seems harder and harder to not feel: Oh shit, someone already did that, said that, made a similar observation.  Which is fine if, say, you’re writing a TV procedural or serial-killer story, which we seem to have a voracious appetite for. But what if you hope to express something original? If we can all post a story or observation and it’s searchable to the world, we are less and less able to pretend we are unique. Maybe that’s just hubris, to think we have something new to say. But if we’re getting paid to write or pitch, how can writers stay relevant? As we blog and write and make videos and movies, are we all repeating ourselves? It’s enough to make you a nihilist.

But Thursday night I went to see Chris Rael’s latest incarnation of Church of Betty at The Bell House in Gowanus.  Certainly musicians face the same issue of songs being written about the same themes over and over. And there are only so many notes one can play on a scale. But when I see live music, I am reminded that there are infinite ways to put them together. And another exponentially different set of ways to interpret the notes that become the songs based on what combination of musicians and instruments you invite to the stage. No one illustrates this better that Rael, a musician and songwriter extraordinaire. His love of the art of musical interpretation and storytelling is infectious. After listening to the ten or so musicians he’d brought together to overflow the stage in the front room, I am reassured that we won’t run out of things to say and ways to say them as long as we keep the passion for expression front and center.

bell house

Do yourself a favor and download Rael’s Cross of Gold.

Or better yet, treat yourself to the whole CD.

 

Emails from my mother

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My mother and I were exchanging emails this week about what defines a poem, or poetry, these days. (I suggested she write a guest blog, which she may take me up on.) She also still has dial-up and has expressed interest in being able to get on wi-fi at a local coffee shop. I thought I’d send her some instructions. I’ve often thought email is a sort of modern haiku. Here is our exchange:

From: Marin
To: Mom

It should be that you:

Take your kindle and/or laptop to the coffee shop.
Order a coffee.
Ask what the wifi password is (sometimes there isn’t one, it’s free)
Open laptop or kindle
Go to “wifi”…which in your laptop is probably some icon at the top.
Select the correct network (probably something like “starbucks” or “pete’s wifi”)
Let it connect

Then open your browser.
Sometimes it makes you put in a password into the coffee shop homepage on the browser.

Then you should be good to go.

This sounds more complicated than it is. Just ask someone at the coffee shop to show you.

Good luck!
xxoo

From: Mom
To: Marin

are
you
out
of
your
mind
?